BEYOND THE CACTUS-DESIGN
WITH PURPOSE
OUR MISSION
Nopal is my personal brand specializing in luxury leather products crafted from cactus (Nopal). The brand’s mission is to offer colorful, 100% vegan, and eco-friendly designs that promote sustainability and environmental responsibility.
PERSONAS
TYPE TREATMENT
The square shape frame of the logo was the primary inspiration for selecting the "Neighbor Black" typeface. Its square corners complement the logo's frame, creating a cohesive visual harmony. Moreover, the typeface offers excellent readability and legibility across various scales. Additionally, the square shape
NEIGHBOR BLACK
LOGO
Our brand, Nopal, goes beyond the cactus itself. The “N” represents the name Nopal, while the leaf symbolizes the vegan and sustainable values at the heart of our products. The logo invites viewers to see the design from a new perspective — not just as a cactus-based product, but as a symbol of eco-conscious, luxury innovation.
FROM SKETCH TO DEVELOPMENT
THE HERO LOGO
LOGO COLORS
ALTERNATE LOGOS
COLOR & PATTERS
A vibrant mix of patterns and colors reflecting artistry, sustainability, and bold self-expression — combining nature-inspired tones with creative geometric, floral, and abstract designs.
FROM SKETCH TO PATTERN
VERSATILE DESIGN SOLUTIONS
For the Nopal brand, I developed three styles — Luxury, Luxury-Casual, and Casual — to appeal to diverse audiences and promote sustainability. By offering variety, Nopal encourages consumers of all lifestyles to embrace eco-conscious fashion. As a designer, I aim to create products that reflect different tastes and values to broaden sustainability’s impact.
LUXURY STYLE
Designed for high-end consumers, this style proves that sustainability can coexist with luxury. Using brown leather, black, and gold, it communicates elegance while promoting eco-conscious values.
LUXURY-CASUAL STYLE
Combining luxury with a relaxed feel, this style features green, brown, and dark red. The green not only represents vegan values but also adds brightness and a friendly, approachable tone.
CASUAL STYLE
Combining luxury with a relaxed feel, this style features green, brown, and dark red. The green not only represents vegan values but also adds brightness and a friendly, approachable tone.
SKills
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Research
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Brand Strategy
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Type Treatment
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Sketch
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Logo Design
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Mood Board
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Style Scape
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Creating Personas
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Social Media (Carousel, Highlights, Video)
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Mockups
Tools
