Design Starts with Understanding
Research
Understand
Strategize
Design
For people. For business. For evolving technology
Hi, I'm Angie,
a communication designer working across UX/UI and Brand Strategy,
with a strong interest in research, human behavior, and emerging technology.
I don’t see brand and user experience as completely separate disciplines. Both begin with understanding people. Whether I’m exploring a digital product or a brand, I start by asking questions, identifying the real problem, and understanding the audience before moving into design.
My communication design background allows me to move from research and strategy into visual execution. I’m interested not only in how something looks but also in why it should exist, how people will experience it, and what value it can create.
A PERSPECTIVE SHAPED by different CULTURES
Living across different cultures has shaped the way I observe people and approach design. It taught me that the same product or interaction may be understood differently depending on language, culture, values, abilities, and lived experience.
This perspective encourages me to question assumptions and consider a broader range of users when designing experiences.
I also look for the intersection of human needs, business goals, and technological possibilities—because successful design should create value for both the people who use a product and the organizations behind it.
WHERE RESEARCH became
PERSONAL
My multicultural perspective directly influenced my approach to the AI Health Navigator project.
Through user interviews, I explored how language barriers, age, technology confidence, and health literacy can affect people’s interactions with AI-supported healthcare. These insights shaped a multilingual, multimodal concept focused on accessibility, trust, and clearer communication.
View Health Navigator Case Study
Designing in the
AGE of AI
As AI becomes increasingly embedded in everyday products, I’m interested in how it is changing the relationship between people and technology.
Rather than simply asking whether we should accept or resist AI, I’m interested in deeper questions: Where does AI genuinely help? Where does it create friction or loss of control? And how can design make intelligent systems more understandable and trustworthy?
I’m currently exploring these questions through an independent research project examining the relationship between what AI systems provide, what designers build, and what people actually need.
My growing interest in HCI also extends to human-AI and human-robot interaction, and I’m beginning to explore how increasingly autonomous systems communicate, make decisions, and ultimately affect human experiences.
Beyond Design
Away from the screen, I find inspiration in photography, mountaineering, storytelling, travel, and experiencing different cultures.
Photography Hiking / Mountaineering Film & Storytelling Culture & Travel
Where
I'm
Going
My path has taken me through visual storytelling, communication design, branding, UX, and now emerging human-technology experiences. While the mediums have changed, one question has remained consistent:
What is the real problem, and how can design make the experience better?
I’m looking for opportunities where research, strategy, visual communication, and emerging technology come together to create meaningful experiences for people and meaningful value for organizations.
Let's Make Something
MEANINGFUL
VIEW MY WORK
VIEW MY RESUME
CONTACT ME