WHERE STRATEGY SHAPES IDENTITY
Selected brand case studies
Brand Strategy | Brand Positioning | Identity Systems | Visual Language
Brand strategist and designer focused on research-driven positioning, identity systems, and visual storytelling that help brands communicate clearly and stand out.
ADOR
CONCEPT BRAND STRATEGY & IDENTITY FOR
A LUXURY SKINCARE LINE
Brand Strategy | Brand Positioning | Visual Identity | Packaging Design
A luxury skincare concept inspired by Cleopatra’s beauty rituals, designed to translate
historical beauty symbolism into a modern identity system and
premium packaging experience.
CONCEPT PROJECT
LIPSTICK QUEEN
BRAND REDESIGN & STRATEGIC REPOSITIONING
FOR A COSMETICS BRAND
Brand Strategy | Brand Storytelling | Visual Identity | Packaging Design
A strategic redesign of the Lipstick Queen brand that repositions its identity through storytelling, modern visual language, and expressive packaging design.
BRAND REDESIGN
NOPAL
CONCEPT BRAND STRATEGY & IDENTITY
FOR A VEGAN LEATHER FASHION BRAND
Brand Strategy | Brand Storytelling | Visual Identity | Sustainable Materials
A concept fashion brand built around cactus-based vegan leather, expressed
through a modern identity system and sustainablematerial storytelling.
SUSTAINABLE BRAND