NEENAH
PAPER
Branding & Web design
It's a redesign project for Neenah Paper Company, focusing on their Astrobright line. The design incorporates the original vibrant colors of Astrobright, utilizing all aspects of the brand to create engaging visuals. I've chosen tropical birds as a theme to capture the brand's lively essence, complementing its dynamic image.
Tools
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Adobe illustrator
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Adobe After Effect
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Adobe Photoshop
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Figma
Skills
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Research about the company and their brand
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Creating Personas
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Looking for Competitors
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Doing Sketches
About the Style
Additionally, I believe in representing a brand through its core values and offerings. Hence, I opted for a folded paper style to symbolize their commitment to 'Unique Folds,' one of their main expansion options. This choice not only aligns well with their identity as a paper company but also fosters audience engagement.
The Magazine Design
I was also tasked with designing a magazine for their Astrobright brand. Using InDesign and Illustrator, I crafted each page to showcase the main color of the brand, which aligns with the brand's primary purpose. Additionally, all characters featured in the pages were created based on the sub colors of the respective page color.
The Demo Video
To demonstrate this cohesive strategy, I've produced a demo video that embodies the essence of the brand. All elements within the video are original and crafted by me. Using Adobe Illustrator, I designed the characters, and then animated them using Adobe After Effects. Furthermore, the closing sequence was also created by me in After Effects. This holistic approach ensures that the video accurately reflects the brand's identity and vision.
Website Audit
For this project, my responsibility was to audit the Astrobright section of their website and redesign the user interface. I aimed to enhance the user experience by improving readability and making the information more engaging to follow. One aspect I noticed was the lack of color, which made the website less visually appealing. To address this, I incorporated relevant colors throughout the Astrobright pages, adding vibrancy and interest.
Additionally, I observed that the paper information was consolidated on a single page, resulting in a lengthy and monotonous layout. To improve navigation and organization, I segmented the information into separate pages for each brand, utilizing the distinctive Astrobright colors to differentiate them.
Recognizing Neenah Paper's status as a branding company, I believed that incorporating patterns could enhance the brand's visual appeal. Therefore, I created a pattern inspired by their logo to add visual interest and elevate the overall look of their brand.
The user interface design was meticulously constructed with Adobe Illustrator and Figma to guarantee a smooth and captivating user experience.