This project was focused on designing and illustrating with the software program Adobe Illustrator, and Adobe After Effect. The objective was to demonstrate a basic understanding of digital illustration concepts through the design of a Rock/Gig Poster. (concept/ideas, typography, composition, craftsmanship) 

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SKILLS 

 

• Adobe Illustrator

• Adobe After Effect.

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FINAL PRODUCT CONTENT: 

 

For my project, I had to select a lesser-known music artist or group to design a tour poster for. I decided to focus on Sharon Kovaks, a Dutch singer, and create promotional materials for her upcoming tour in Paris in 2026.

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RESTRICTIONS:

No use of typefaces that are on the
banned list. I was supposed to be guided to either find the right typeface for my poster or create my own typeface style through illustration.

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SIZE: 
24x15 inches 

COLOR

Must have a limited color palette. (Simulate silk screen print). So, I decided to choose, Red, Black &White as my main colors. 

PROCESS
Conducted Research, Provided Sketches, main design, mockups.

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ICONOGRAPHY

 To captivate my audience with a mystery story, I decided to blend the metaphor of a beautiful flower with a pleasant scent with the sinister imagery of a snake, aiming for a darker twist by turning the good smell into something cheap. Additionally, I incorporated the concept of a crown with a snake's tongue as a metaphor for individuals with dark souls. To evoke a musical atmosphere, I replaced the crown's eye with a cassette.

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STYLE

Kovaks' music is Pop/Rock, but for my design, I chose a psychiatric theme. I found inspiration in the Art Nouveau style, but simplified it to be closer to silhouettes.

 

INTEREST
I wanted to make something eye-catching and make people think, drawing them into the story behind the pictures.

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ACTION
To create an action, I decided to use a decorative, iconographic and symbolic style, with a negative and positive space, which i think can create a visual interest. 

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