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Your Lips. Your Rule
A bold, sophisticated refresh of the iconic cosmetic brand founded by Poppy King. Inspired by self-expression and individuality, this rebrand merges classic elegance with modern flair—empowering every woman to feel like a queen.
MOOD-BOARD
Lipstick on. Game on.
The Lipstick Queen rebrand transforms the brand into The Chess Queen Collection, blending Renaissance elegance with the power of chess. Featuring black-and-white aesthetics, the brand symbolizes strategy, confidence, and timeless beauty, empowering every woman to rule her own game.
LOGOS
TYPEFACE
Elegant Typography – A blend of Renaissance-inspired serif fonts with modern sans-serif for contrast, emphasizing classic-meets-modern luxury.
BRNAD VARIATIONS
Lipstick Queen is a global brand with diverse audiences. Each visual style tells part of the story—reflecting its international reach. For more details, please check the full case study.
PRIMARY & SECONDARY
A bold black background paired with chess-inspired patterns creates an artistic yet strategic design, reflecting thoughtful and intentional creativity.
Black & White
COLORS & PATTERNS
SKETCHES
THE PRODUCT
3D-MODELS
ADOBE ILLUSTRATOR
PICKS
PRODUCTS
FINALIST
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OPTION 3
PACKAGES
PACDORA
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OPTION 4
OPTION 5
OPTION 1
FINALISTS
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OPTION 2
OPTION 3
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